Baume & Mercier

Baume & Mercier, established in 1830 by Louis-Victor and Célestin Baume in Switzerland, quickly gained fame for its high-quality, innovative timepieces, expanding internationally with a notable presence in the British Empire. In 1918, the company evolved into Baume & Mercier, Genève, under William Baume and Paul Mercier, pioneering in wristwatches and earning the prestigious “Poinçon de Genève” in 1919. Renowned for their Art Deco style and focus on women's watches, they created iconic models like the Marquise in the 1940s. The brand continued to innovate through the decades, introducing classic round watches symbolized by the Greek letter Phi, and groundbreaking designs like the Riviera. Joining the Richemont group in 1988, Baume & Mercier has maintained its status as a leader in luxury watchmaking, known for its tradition of excellence and creative design.