Named after the Italian word for luxury, the Lusso LX reflects the balance of bold design and refined craftsmanship that defines contemporary Swiss watchmaking. Inspired by the architectural forms and elevated style found throughout Italy's great design houses, the collection embraces clean geometry, precision detailing, and a confident sense of presence. The Lusso LX is distinguished by its sculpted square silhouette and stepped bezel construction, creating a striking architectural profile that feels both modern and timeless. The sunray dials add depth and dimension as it interacts with light, while Roman numerals introduce a sense of classic elegance that remains unmistakably sophisticated. At the heart of the watch is the Swiss Automatic SA100 movement, a self-winding mechanical caliber that reflects the tradition and precision of fine watchmaking. Visible through the exhibition case back, the movement reveals decorative Côtes de Genève and perlage finishing along with a custom Gevril rotor—offering a clear expression of mechanical craftsmanship and enduring quality. Designed for everyday versatility, the Lusso LX combines anti-reflective sapphire crystal, a finely finished integrated bracelet, and a distinctive cabochon crown. Together, these elements create a seamless blend of comfort, durability, and refined luxury. Bold, sophisticated, and rooted in Swiss mechanical excellence, the Lusso LX stands as a confident expression of modern luxury and enduring design.