A Nod to Swiss Tradition

Louis Erard excels in creating original, authentic watches with strong horological content, focusing on affordability and the Swiss-made ethos. Nestled in Le Noirmont, Jura, the heart of Switzerland's Watch Valley, their philosophy emphasizes passion, dedication, and craftsmanship over extensive marketing. Each timepiece, embodying the soul of watchmaking, features sophisticated mechanics like regulators and moon phases, crafted with care and in-house innovation. Their signature Louis Erard blue, inspired by twilight's magical hour, reflects a nod to Swiss tradition and the refinement of their designs.