Watch Gang X Windup Chicago Recap: 300 Spins, 5 Iconic Brands, 1 Unforgettable Weekend

This past weekend, WatchGang’s CEO and COO hit the ground running at the Chicago Windup Watch Fair, and the energy was electric. With over 300 wheel spins and nonstop engagement from collectors and curious newcomers alike, the team brought the thrill of the WatchGang experience directly to the heart of the watch community.

Why We Brought These 5 Brands

For this special appearance, WatchGang carefully selected five standout brands to showcase — Armond Nicolet, Ball, JDM, Laco, and Roamers. Each one represents a unique part of what makes WatchGang’s curation special:

 

  • Armond Nicolet brings the luxury of Swiss tradition with mechanical mastery.

  • Ball watches stand for innovation and rugged performance — perfect for collectors who value substance and story.

  • JDM (Jacques du Manoir) appeals to those looking for timeless design at an accessible price point.

  • Laco is a fan favorite for its rich history in pilot watches and reliable German craftsmanship.

  • Roamers embodies versatility — refined yet approachable, ideal for everyday style.

 

The CEO and COO chose these brands because they reflect the wide spectrum of styles and stories WatchGang celebrates — from bold explorers to refined minimalists.

300+ Spins, Endless Reactions

Throughout the weekend, the WatchGang wheel never stopped spinning — quite literally. Over 300 attendees took a spin, each guaranteed a watch at or above their price tier. The look on people’s faces when they landed a surprise upgrade? Unbeatable.

The event wasn’t just about giveaways; it was about connecting with the community — hearing what members love, what they want next, and showing how WatchGang is redefining how people discover watches.

Until Next Time…

Chicago showed up, and WatchGang delivered. Stay tuned — this is just the beginning of more in-person experiences, deeper brand partnerships, and watch discoveries you won’t find anywhere else.

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