Founded in 1837 in Switzerland, Invicta began with a mission to create well-crafted mechanical watches that everyday people could afford. Revived in the late 20th century, the brand became known for its bold designs, oversized cases, and accessible pricing. Invicta blends Swiss-rooted craftsmanship with standout styling, offering durable, eye-catching timepieces that appeal to collectors who want striking looks, strong presence, and value without luxury-level costs.