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Mido

Belluna Lady 33mm Silver Dial / Steel Bracelet

Item No. M0012301103191

In Stock
¥186,400 ¥86,900 (Save ¥99,500)
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description

Some watches shout for attention; the Mido Belluna Lady prefers to be discovered up close. Its 33mm steel case is compact enough to slide beneath a cuff, yet the crisp silver dial and slender baton hands read clearly at a glance, making it an easy companion from a weekday commute to a dinner reservation.

Mido created the Belluna line in 2008, drawing on the clean geometry of Art Deco architecture, and this reference M001.230.11.031.91 keeps that spirit restrained and elegant. Inside is a Swiss automatic ETA 2678, a small-format self-winding caliber that shows both the day and the date at 3 o'clock, so the watch handles real calendar duty rather than simply looking pretty. Turn it over and a display caseback lets you watch the rotor at work.

Practical details are better than you might expect at this size: a scratch-resistant sapphire crystal and 100 meters of water resistance mean you never need to take it off to wash up or swim.

Belluna Lady M001.230.11.031.91 at a Glance

  • Case: 33mm polished and brushed stainless steel, approx. 10.35mm thick
  • Dial: silver with stick indexes and silver-tone hands
  • Movement: Swiss automatic ETA 2678 with day and date
  • Power reserve: approx. 40 hours
  • Crystal: sapphire, scratch resistant
  • Caseback: exhibition window
  • Water resistance: 100 m (330 ft)
  • Bracelet: stainless steel with push-button deployant clasp

A self-winding Swiss watch that simply works, every single day, without ever looking ordinary.

Product Specifications

  • SKU: M0012301103191
  • Movement: Swiss Automatic
  • Water Resistance: 10
  • Power Reserve: 40
  • Case Material: Stainless Steel
  • Case Height: 10.35
  • Case Size: 33.0
  • Crystal Type: Sapphire
  • Dial Color: Silver
  • Strap Material: Stainless Steel
Mido
Belluna Lady 33mm Silver Dial / Steel Bracelet
Item No: M0012301103191
¥186,400 ¥86,900 (Save ¥99,500)
¥186,400 ¥86,900 (Save ¥99,500)

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About Mido

ABOUT THE BRAND

Mido

Founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland, Mido has spent over a century perfecting the balance between timeless design, innovation, and functionality. The brand’s name—derived from the Spanish phrase “Yo mido,” meaning “I measure”—captures its core philosophy: precision and reliability in watchmaking. As part of the Swatch Group, Mido continues to stand as a symbol of understated elegance and enduring quality in the world of Swiss horology.

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