The UGLY Watch Co, has given a facelift to one of the most iconic designs in watchmaking history, the "Sport Watch". Not redefined but re-imagined, with four Mother of Pearl Dials to choose from: Classic Black, Pink, Purple and Blue.

The UGLY Watch Co. is paying homage to the golden age of Sport Watch history by re-imagining the well-known classic style and adding a new take on the affordable luxury Sport Watch.

It has a little larger 41mm case than the 36-38mm cases from the 70s and 80s, to satisfy modern tastes that gravitate toward styles with a larger case design while preserving the shapely silhouette inherited from the vintage sport watch style, staying loyal to the original essence.