Founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland, Mido has spent over a century perfecting the balance between timeless design, innovation, and functionality. The brand’s name—derived from the Spanish phrase “Yo mido,” meaning “I measure”—captures its core philosophy: precision and reliability in watchmaking. As part of the Swatch Group, Mido continues to stand as a symbol of understated elegance and enduring quality in the world of Swiss horology.